Let us talk YouTube. Or, as it should perhaps be called, the TV Shopping Channel Slop.
Barring a few genuinely interesting creators, most of YouTube has turned into sponsored content.
It is increasingly difficult to find a video that is not sponsored. Of course, creators will claim that the video is not sponsored and that, although they received the product for free, the review remains unbiased, without vendor input, and was published without editorial influence.
But let us be honest: how can we trust such claims? The likelihood is that, either consciously or unconsciously, the reviewer understands that criticizing the sponsor could jeopardize future sponsorship opportunities.
For my part, I treat these reviews as advertorials.
